When was the last time you renovated your hotel? Even if your property has recently been refreshed, you may have missed some important areas. Hotel renovation is an integral part of successful hotel management and maintenance, but it is often expensive. That’s why understanding which areas need your attention the most is key to staying on budget while remaining competitive.
Since the rule of thumb is to renovate a hotel every three to five years, you likely have to plan the next renovation soon. Prioritizing the right areas can help you achieve the best renovation ROI.
The Importance of Hotel Renovation
While the obvious reason for a renovation is worn and tear, it’s hardly the only logic behind a timely hotel revitalization. Besides replacing carpeting and fixing TV remotes, you need to rethink the hotel’s appearance and comfort. Understanding the main reasons for comprehensive innovation plans can inspire you to take action.
Enhancing Guest Experience
Guest expectations are higher than ever, extending beyond clean and comfortable accommodations to eco-friendly initiatives, seamless digital experiences, and personalized service. Wellness is a growing priority, with 82% of Americans valuing it. Hotels that offer alcohol-free options, health-conscious amenities, and stress-free digital check-ins are meeting the evolving demands of modern travelers.
Additionally, guests expect reliable noise management and high-speed internet throughout the entire hotel. If your property falls short in these areas, addressing them during renovations is crucial. Enhancing these features not only improves guest satisfaction but also strengthens long-term success in an increasingly competitive market.
Remaining Competitive
With new hotels entering the market, an outdated property can quickly lose appeal. Even if you’ve been in business for a while, new players with advanced offers may push your hotel down the list. A timely renovation can help your hotel stand out from the new crowd.
Improving Energy Efficiency
Upgrading lighting, HVAC systems, and insulation can significantly decrease energy costs. According to the U.S. Department of Energy, using new lighting tech can decrease energy bills by as much as 75%.
Smart renovations don’t just help you reduce your carbon footprint. They also appeal to eco-conscious travelers. You can also capitalize on the eco-friendly approach to improve your marketing campaign.
Key Hotel Renovation Areas
While renovating the entire hotel may bring you more revenue in the future, it will take a while to see the ROI. Understanding which areas to focus on first can help you achieve your business goals faster.
Upgrading Guest Rooms with Smart Technology
The modern traveler expects more than just a clean room. They want smart features, seamless connectivity, and modern aesthetics.
Integrating smart technology can enhance the guest experience while improving energy efficiency. Keyless entry provides a hassle-free way to access rooms while reducing the use of plastic. You can also consider implementing voice-activated controls that contribute to convenience and improve accessibility.
In-room tablets equipped with hotel mobile apps can streamline requests for room service and housekeeping. While upgrading guest rooms with new technology, make sure to train your staff to use these features as well. This can prevent misunderstandings and guest dissatisfaction.
Comfort and Convenience in Hotel Renovations
The lobby and the reception area set the tone for a guest’s stay. To renovate these spots, you can consider following modern trends such as digital check-in kiosks. You can also capitalize on the popularity of green spaces and add some aesthetic greenery to your lobby decor. Consider investing in comfortable seating for the guests who are awaiting check-in and add dedicated space for luggage.
While lobby design plays a big role, so does the area outside the hotel. To make a great first impression, repave the parking lot, enhance the walking areas with new signs and bright flowers, and make sure all spots are wheelchair accessible.
Bathrooms: Eco-Friendly Hotel Renovations
Outdated bathrooms can be a deal-breaker for guests. Meanwhile, upgrading them doesn’t require substantial investments. You can replace fixtures and add more convenient lighting for comfort.
Bathrooms are the perfect place for money-saving and eco-friendly upgrades. Consider investing in low-flow toilets, water-efficient showers, and faucet aerators. If your location has sufficient sunshine, you can consider investing in hot water solar panels.
Enhancing Work-Friendly Amenities for Modern Travelers
A recent poll showed that 52% of surveyed employees work on vacation which means guests expect hotels to accommodate their work needs. This involves high-speed internet in rooms or in the common areas. Comfortable work desks and chairs in rooms and effective noise management are also a must.
To save money on high-speed internet, consider partnering with an internet provider for bulk service discounts. You can also invest in mesh Wi-Fi technology to enhance coverage without excessive wiring costs.
Aesthetic Elements to Implement During Your Next Hotel Renovation
Aesthetics vary by taste, but incorporating timeless design elements can create broad appeal. Biophilic design, featuring natural elements like plants, green walls, and abundant lighting, enhances common areas, while reclaimed wood, bamboo flooring, and eco-friendly fabrics attract sustainability-conscious travelers. Neutral color palettes and adjustable LED lighting help set a cozy ambiance, and removing unnecessary walls can make spaces feel more open and inviting.
To add character, consider statement art pieces and local décor. Supporting local artists and incorporating regional craftsmanship can strengthen community ties and attract culture-seeking travelers. Luxury-inspired touches, such as marble countertops or LED-lit mirrors, can elevate the guest experience without exceeding budget constraints. Thoughtful design choices like these ensure your hotel remains stylish, welcoming, and memorable.
Your Next Smart Hotel Investment Starts Here
Renovating your hotel is a significant investment, but the right upgrades can enhance guest satisfaction and drive long-term revenue growth.
At NewGen Advisory, we specialize in staying ahead of industry trends and guiding investors toward the most promising hotel opportunities. Whether you’re looking to renovate or invest in a new property, our team is here to help. Contact us anytime to explore the best options for your needs.