Data Tools
Innovative Hospitality Research
NGA – Innovative Hospitality Research’s Hotel Market Index Score was developed to cover 40 non-gateway markets in 21 states using 10 critical factors indicative of markets that demonstrate sustained and growing hotel fundamentals. The markets are then grouped into Tier 1, Tier 2, Tier 3, and Drive-To market categories. The 40 markets are then scored against each other on each of the 10 factors. Finally, based on the market category, a weighting is applied to the 10 factors to determine the final index score. Ultimately, the Hotel Market Index Score creates a quick and consolidated way to compare like-kind markets for potential hotel investment decisions.
Scoring
10 factors OF THE INDEX SCORE
- High-paying job growth
- Population growth
- Corporate group bookings
- Market RevPAR trend
- Tourism
- Barriers to entry
- Transient significance
- Hotel rooms per area residents
- Hotel employee compensation
- Market seasonality
markets
market categories
Phoenix
Denver
Austin
Houston
Dallas-Fort Worth
Atlanta
Miami-Fort Lauderdale
Salt Lake City
Oklahoma City
Indianapolis
Louisville
Columbus
Charlotte
Raleigh-Durham
Charleston
Orlando
Tampa
Tucson
Albuquerque
Omaha
Kansas City
St. Louis
Tulsa
Little Rock
Memphis
Cincinnati
Jacksonville
Gainesville
Naples
Flagstaff
Santa Fe
Panama City (FL)
Myrtle Beach
Wilmington
Monthly and Quarterly
reports
For even more insights, our monthly and quarterly research reports dive deep into the latest economic data and trends affecting the hospitality industry. With a focus on actionable intelligence, our research products are designed to help our clients achieve their investment goals and make informed decisions about their hotel investments.
