Last-Minute Bookings & Price Wars: How Traveler Behavior Is Reshaping Hotels in 2025
As we move deeper into 2025, a dramatic shift in traveler behavior is transforming the hospitality landscape. Predictable booking patterns and brand loyalty are giving way to a new normal of spontaneity, price sensitivity, and a strong demand for flexibility. These trends are prompting hoteliers to rethink their approach to pricing, marketing, operations, and guest […]