Storms, Supply, and Shifting Expectations: Where Hospitality Stands in Early 2026
The hospitality industry entered 2026 navigating weather volatility, uneven market performance, supply expansion, and shifting economic signals. January 2026 hotel performance data underscores how sensitive the U.S. hotel market remains to disruption—while also revealing signs of stabilization beneath the surface. From Winter Storm Fern’s nationwide impact to extended stay pipeline concentration and moderating economic indicators, […]