Event-Driven Surges, Chain Scale Divergence, and Core Stability: What February’s Hotel Data Reveals
The first full week of February delivered a meaningful shift in U.S. hotel performance trends. After several weeks of uneven results, national RevPAR growth accelerated, supported by strong weekday pricing, convention-driven demand, and major event activity. At the same time, the data reinforced longer-term structural themes, shaping the hospitality cycle in 2026 — including widening […]