About Us
Advisors Who Understand
the Business of Hotels
NewGen Advisory is not your typical hotel brokerage firm because hotels shape the essence of who we are. Decades of family ownership—from roadside motels to branded portfolios—have taught us the small levers that move big numbers. From PIP timing, brand fees, labor math, property-tax appeals, we understand what moves the bottom line. That experience shapes every valuation, negotiation, and closing we manage
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A Different Kind of Brokerage
NewGen Advisory occupies a distinctive position in hospitality brokerage, combining the institutional reach of larger firms with the hands-on ownership experience smaller brokerages often lack. Large firms rely heavily on spreadsheets and institutional buyer pools, sometimes overlooking the operational realities that drive hotel performance. Smaller brokers bring hustle but often lack the resources required to execute complex transactions.
NewGen Advisory bridges this gap—bringing together deep industry relationships, institutional execution capability, and real ownership insight to deliver dependable, high-impact outcomes for our clients.
Built on Relationships, Not Transactions
Our reputation has not been built on one-off transactions but on long-standing relationships and strategic partnerships throughout the hospitality industry.
Whether you are acquiring your first hotel or selling a multi-state portfolio, we understand the dreams, challenges, and pressures that come with ownership. We have lived the journey ourselves—and we approach every engagement with the same care and commitment we would expect as owners.
Let’s Build Something Successful Together
Whether you are buying, selling, or evaluating your next move in hospitality real estate, NewGen Advisory is ready to help you navigate the opportunity ahead.
A Collaborative Brokerage Model – Agents Share. Clients Win.
At NewGen Advisory, our brokerage model rewards collaboration and results—not internal competition. Our commission structure encourages agents to share opportunities, solve problems together, and focus on achieving the best outcome for the client. When it benefits the seller, we also actively co-broker with other firms to expand the buyer universe and accelerate execution.
This collaborative approach consistently leads to broader market reach, stronger pricing, and a higher certainty of closing. Our goal is simple: align incentives so every effort is focused on maximizing results for our clients.
A Collaborative Brokerage Model - Agents Share. Clients Win.
At NewGen Advisory, our brokerage model rewards collaboration and results—not internal competition. Our commission structure encourages agents to share opportunities, solve problems together, and focus on achieving the best outcome for the client. When it benefits the seller, we also actively co-broker with other firms to expand the buyer universe and accelerate execution.
This collaborative approach consistently leads to broader market reach, stronger pricing, and a higher certainty of closing. Our goal is simple: align incentives so every effort is focused on maximizing results for our clients.
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Deep Industry Reach
NewGen Advisory connects clients to one of the most active networks of hotel and motel owners in the industry. Through relationships built across decades of ownership, operations, and brokerage, we maintain direct access to qualified buyers and decision makers across the country.
With relationships spanning more than 21 office locations and a coast-to-coast network of owners, investors, and operators, we often unlock opportunities before they ever reach the open market. This reach enables us to source off-market transactions, identify the right buyers quickly, and create competitive processes that drive stronger outcomes for our clients
