The Importance of Online Reviews for Your Hotel Property
Travelers are relying more and more on online reviews to help them make hotel decisions. In a survey of more than 900 people, travel-technology company Expedia Group found that, while price plays an important role in the choosing of a hotel, guest ratings/reviews are also an important factor in hotel selection. In their study, Expedia […]
Guest Ratings Hold More Weight Than Brand Value
Buying a hotel can be a brilliant investment move. However, finding the right hotels for sale can present quite a challenge. One of the many factors you’ll need to take note of are the guest ratings of the property. Guest Ratings Over Brand Studies show that consumers are putting more weight in guest ratings and […]