Hotel Loyalty Programs in 2024: Are Customers Still Committed?
Guest expectations are constantly evolving in the hospitality industry, and the competition is fierce. In the past, hotel loyalty programs have been a cornerstone of customer retention strategies. In 2024, a critical question arises: Are customers still loyal to hotel loyalty programs? As the industry shifts, hotels must adapt to new customer values and options […]
Are Hotel Guests Really Loyal To Loyalty Points?
Customer loyalty is one of the most important aspects of a successful business. For large brands, this is especially true as customers may choose to consistently only stay at one brand regardless of where their travels take them. On the flip side, a smaller, independent hotel may become a local favorite for visiting guests if […]