Why Extended Stay is Surging as Traditional Development Slows
The U.S. hotel industry stands at a crossroads. On one hand, operators like Choice Hotels are posting strong financial performance, with Q2 EBITDA beating expectations. On the other hand, their 2025 outlook remains muted, projecting revenue per available room (RevPAR) growth between -3% and 0%. For hotel investors and hotel brokers, that guidance is a […]
Boutique Hotels: A Fad, or Here to Stay?
Boutique hotels are a unique lodging option. Unlike many hotel chains, which may have hundreds or even thousands of rooms, boutiques are usually smaller, with between 10 and 100 guest rooms, and offer a specialized experience. They may offer specific themes, including quirky options that focus on trends, fandoms, or personal interests. Increasingly, many travelers […]
Should You Build an Extended Stay Hotel?
In the hospitality market, extended-stay hotel construction is booming. Lodgings Econometrics reports that over 1/3 of all hospitality constructions in Q1 of 2024 were extended stay hotels and an increasing number of hotel brands are branching out into extended stay in addition to their full-service hotel and resort properties. Future Market Insights reports that extended-stay […]
Why Dropping Your Hotel Rates Will Not Create Additional Demand
In the competitive realm of hospitality, hoteliers are in a perpetual quest for strategies that boost occupancy and revenue. A frequently adopted tactic involves decreasing hotel rates, due to the assumption that cheaper rates will lure more guests. However, this strategy is often rooted in misconceptions and overlooks the complexities of demand generation in the […]
Why Are Brand Standards Important?
In an era where the hospitality landscape is marked by fierce competition and ever-evolving guest expectations, one factor consistently stands out as a key differentiator: brand standards. These standards, encompassing everything from guest services to room design and operational efficiency, are not just guidelines but the linchpin of a hotel’s identity and success. In this […]
Top-Tier Hotel Brands Move Down Market
In the last few weeks, the top-tier hotel brands Hyatt, Hilton, and Marriott have all announced new Midscale Extended-Stay sub-brands, reinforcing an emerging trend over the last several years where top-tier brands expand into more Midscale and Upper-Midscale brand offerings. These new product offerings appeal to guests and owners alike. Guests are responding to economic […]
Do New Brand Hotels Affect Old Brand Hotels?
From premium economy hotel brand, Spark by Hilton to Accor’s stylishly curated Handwritten Collection, the past few months have seen a proliferation of new brand hotels in the U.S. These new hotel brands are causing a stir in the hospitality sector with many questioning whether the industry can equally sustain both new and old brand […]
A Guide to Efficient Extended Stay Hotel Management
Business-driven management structure for long/extended-term hotels The hotel industry took a massive blow during the COVID-19 pandemic, but the past two years have offered huge promise for the sector, with extended-stay accommodations spearheading the recovery. With 38.8% of Arizonians working remotely at the beginning of the pandemic – and 59% of Americans still teleworking in 2022 – […]
Soft-Brand Hotels: Create Your Own Vibe That Lasts
Big brands within the hotel industry are focusing more on offering the boutique lifestyle that offers customers unique settings and experiences. A report by TripAdvisor shows an increase in over 19% of soft-brand collection hotels in the past decade. This report also indicates that boutique hotels performed better than other hotel sectors within the last […]
The Resurgence of Travel in 2021
The travel industry went into a tailspin due to the COVID-19 pandemic. As hotel owners welcome the new year, however, they may entertain some cautious optimism for travel in 2021. Experts agree that travelers are chomping at the bit to travel again and that pent-up demand is starting to bubble to the surface. Travelers’ wanderlust […]