Virtual reality is no longer a teenager knocking about the living room, dreaming of becoming the next elite tennis player. What many once considered a game, has developed into a useful market strategy that can increase your hotel bookings. By tapping into pre-booking VR tours, your clients get a taste of what they can expect as they walk through your virtual 360-degree tour at their own pace. In fact, a study by Omni Hotels and TIG Global found that virtual tours on your website can increase your look-to-book conversion rates from 16% to as much as 67%. If your hotel has not jumped on the Virtual Reality bandwagon, what are you waiting for?
Hilton Hotels & Resorts; Video by: The Learning Partnership/Partenariat on Education
As travel begins to reach normal rates once more, your customer not only wants more online presence but actually demands it. Many have dealt with virtual meetings, virtual medical appointments, and made virtual purchases. They want to know exactly what they can expect, and they want to do it at their own pace. No longer are online videos or still photographs acceptable for your discerning customer.
When booking, your website visitor has many choices. Your competitors offer 360 VR tours, and your customer is familiar with navigating the tour. They are not rushed as in a video presentation, nor are they confused with still photos. With VR tours, they are able to feel immersed in the image, as if they have already arrived. Since more customers return to a site that offers VR tours, return visitors will increase your booking conversion rates as well. According to a study by eMarketer, compared to as little as 10 years ago, approximately 57% of hotels in the US were booked online. That number has only increased since the pandemic when many additional clients became more familiar with online reservations.
Travelers who are booking vacations consider the internet their main source of travel planning. According to Think with Google, leisure travelers visit an average of 22 travel-related sites before booking and a staggering eighty-eight percent of travelers would switch to another site if yours doesn’t satisfy their needs.
Of course, in order to attract and keep customers, you must offer a high-quality, high-resolution VR tour, giving them an experience that they want to repeat in person. Because they are spending so much time there, you want to be sure that the time spent is enjoyable, and gives them the total experience. Once your customer is excited about their virtual experience, you need to carry that over to the booking stage, where they can easily navigate the process. If the transition is difficult or cumbersome, you could easily lose the client to your competitor.
Of course, pre-booking VR tours are just a piece of the total sales and market package. But do not underestimate the effect that a VR tour can have on your profit margin. Virtual reality is not just specific to the hotel business. Customers are purchasing automobiles, touring new homes, and visiting national landmarks. No longer will they settle for the website experience of years past. They want to be in the center of the property, walking virtually from room to room. If there is something they want to give a bit of extra attention, they can do it.
Your combined digital sales and marketing program can present an appealing concept to your prospective visitors. Though a VR tour is not a standalone marketing program, it will enhance your current digital profile and improve your standings. As a professional hotelier, you know the importance of giving the best service and all-around experience to your customer. Virtual Reality tours can elevate the experience.
Holiday Inn Express & Suites; Video by: Mood Studio- Virtual Reality Tours, 360 Videos, 3D Product Configurators
Your internet presence is critical to your bottom line. Adding or refining a virtual tour option will increase the number of visitors and convert more visits into viable bookings. Your customers will be captivated for longer periods of time and will be intrigued enough to return. They will also share their experiences with their friends and coworkers. They may even plan their vacation around your hotel instead of fitting your hotel into their travel plans.
NewGen Advisory can help. We are here to identify your new customer and provide insight on providing the essentials that will keep them coming back for more. We have shown you how to operate with a diminished workforce, and even how to get your hotel vacation-ready. Set yourself apart from your competitors with market strategies, that include pre-booking VR tours, as well as other components that will add to your success. We can show you how. Contact us by either giving us a call or filling out our convenient form on our contact page.
Kishan is a Senior Vice President at NewGen Advisory, specializing in complex commercial real estate transactions with a particular focus on hotel-to-alternative-use conversions. When the 2020 economic shift created widespread uncertainty around hotel assets, Kishan helped clients — including non-profit organizations and private investors — convert properties into market-rate apartments, affordable and transitional housing, and behavioral health facilities. His ability to manage a transaction from start to finish, anticipating complexity and driving toward a clean close, has made him a trusted advisor for hoteliers and investors navigating non-traditional exits.
Before joining NewGen Advisory in 2019, Kishan founded and ran a corporate DJ business, an experience that sharpened his entrepreneurial instincts, client relationship skills, and ability to read a room — all of which translate directly into how he approaches deals today.
Outside of work, Kishan enjoys spending time with his family, attending car shows, and taking full advantage of the Arizona sunshine.
Suraj Rama joined NewGen Advisory in 2017 as a Junior Analyst and advanced to Associate Agent in 2022, bringing a background that spans hotel operations, transactions, and legal studies.
Growing up in the hospitality industry gave Suraj a strong foundation in day-to-day hotel operations. He deepened that experience through roles at three IHG properties and legal work alongside attorneys representing brands including Choice Hotels, Four Seasons, and Hilton — a combination that gives him a distinctive ability to analyze assets from both an operational and legal perspective.
Suraj graduated cum laude from Arizona State University’s W.P. Carey School of Business with a degree in Business Law, and is currently completing his Master’s in Legal Studies with a concentration in Business at ASU’s Sandra Day O’Connor College of Law.
Roshan is an Associate at NewGen Advisory, bringing a background in mechanical engineering from the University of North Carolina at Charlotte alongside deep roots in the hospitality industry. Having grown up around hotel operations, he developed an early understanding of the business that now informs his approach to every client engagement.
Before transitioning to brokerage, Roshan held roles in product development and management across several global business lines, where he built strong financial modeling and underwriting skills spanning multiple real estate asset classes — experience he has further deepened through personal investments in commercial and multifamily properties.
Based in Charlotte, NC, Roshan has watched the city evolve from a regional hub into a national destination, giving him a grounded appreciation for market growth and long-term investment potential.
Outside of work, he enjoys soccer, car meet-ups, cooking, and spending time with friends, family, and any body of water he can find.
Jourdyn leads the strategic marketing initiatives for NewGen Advisory, overseeing brand development, market positioning, communications, and business growth efforts across the firm.
With more than a decade of experience in marketing and business development, Jourdyn specializes in building brands, creating demand-generation strategies, developing thought leadership programs, and executing integrated marketing campaigns that drive measurable business results. Her expertise spans digital marketing, public relations, content strategy, events, social media, lead generation, and corporate communications.
At NewGen, Jourdyn is responsible for shaping and executing the firm’s marketing strategy, ensuring consistent brand visibility across all channels while supporting advisors, clients, and strategic initiatives nationwide. She works closely with leadership to develop campaigns, elevate industry presence, strengthen client engagement, and position NewGen as a trusted advisor within the hospitality investment sector.
Jourdyn holds a Bachelor of Arts in Mass Communication and Media Studies from Arizona State University and a Master of Business Administration (MBA) with an emphasis in Marketing from Grand Canyon University.
Most mornings you’ll find Jourdyn in the gym before sunrise and spending time with her husband and children.
Allysia Howerton joined NewGen Advisory in 2026 as a Pipeline & Transaction Assistant, relocating from St. Louis, MO to Arizona to take on the role. She brings a background spanning property management, client services, sales, and administrative leadership, with a track record of managing complex workflows and keeping transactions moving efficiently from inception to close.
Known for her organization, attention to detail, and relationship-driven approach, Allysia supports transaction management, pipeline coordination, and day-to-day brokerage operations — and is passionate about growing her career within the hospitality real estate industry.
Outside of work, she enjoys discovering new coffee shops and restaurants, traveling to experience new cultures, and spending time with her dogs.
2 years
Josie Numedahl joined NewGen Advisory in July 2024 as a Real Estate Assistant (REA). Originally from Iowa, she relocated to Arizona to pursue her education, graduating from Grand Canyon University in 2022 with a Bachelor’s degree in Marketing and Advertising.
Josie began her professional career as a recruiter in the finance and accounting sector, and brings that client-facing, detail-oriented background to her work at NewGen.
Outside of work, she enjoys reading, hiking, exploring local coffee shops, and spending time with friends.
X years
Anthony is the Staff Accountant for NewGen Worldwide, LLC and its subsidiaries Green Card Fund, LLC and NewGen Advisory, LLC, working directly under CFO Michael Lepore to handle day-to-day accounting functions across all NewGen operations.
Green Card Fund (greencardfund.com) is a USCIS-recognized EB-5 Regional Center authorized to raise foreign capital for domestic development projects. EB-5 investors fund community-need projects and receive an immigration benefit in exchange for job creation. To date, GCF has facilitated over $125 million in foreign direct investment, delivered immigration benefits to more than 250 families, and created over 2,500 jobs in healthcare, education, and hospitality across Arizona and Washington, D.C.
NewGen Advisory (newgenadv.com) is a full-service commercial real estate brokerage specializing in hospitality assets.
Prior to joining NewGen, Anthony completed coursework at Paradise Valley Community College before co-founding a family business that produced custom-wrapped die-cast model cars for corporate clients — handling vehicle customization, display stands, and branded packaging. Serving as Director of Operations, he gained hands-on experience in management, production workflows, and running a business from the ground up.
Outside of work, Anthony is a lifelong ice hockey player with a passion for motorsports — particularly motocross and classic cars. Among his favorites: the 1963 C2 Corvette Sting Ray, the 1965 Shelby Cobra S/C, and the 1971 Plymouth Hemi ‘Cuda. He hopes to one day own and operate a bookkeeping firm serving small businesses.
Nick serves as Director of Operations for NewGen Worldwide, overseeing systems, processes, and cross-entity operations across the firm’s Advisory and Capital divisions. A Minneapolis native, he studied at Denison University and the University of Minnesota before relocating to the greater Phoenix area.
Nick brings over a decade of experience managing high-volume hospitality operations, a background that instilled the precision and process-orientation he applies daily at NewGen. In his current role, he is the administrative backbone of a growing multi-entity organization, keeping its people, platforms, and workflows running in sync.
X years
Nycole serves as Chief of Staff at NewGen Advisory, where she trains and manages the Real Estate Assistant (REA) team since 2021. She works closely with REAs to ensure agents receive consistent, high-quality support throughout every stage of a deal — from contract to close.
Alongside the Office Manager, Nycole leads onboarding for new agents, REAs, and team members across NewGen Worldwide’s subsidiaries, and has developed a training library to streamline the process for incoming staff. She is also actively involved in evaluating and implementing new platforms to improve agent and REA workflows, while providing leadership with the data needed to monitor KPIs and track revenue goals.
Her background in franchise operations management — spanning startups to scaling franchises — makes her a versatile and valuable member of the NewGen team.
20+ years
Michael is the Chief Financial Officer of NewGen Worldwide, LLC and its subsidiaries Green Card Fund, LLC and NewGen Advisory, LLC — a diversified real estate investment and capital solutions firm focused on creative, flexible solutions. Michael and his team oversee day-to-day accounting, budgeting, forecasting, and financial modeling across all NewGen operations.
Green Card Fund (greencardfund.com) is a USCIS-recognized EB-5 Regional Center authorized to raise foreign capital for domestic development projects. EB-5 investors fund community-need projects and receive an immigration benefit in exchange for job creation. To date, GCF has facilitated over $125 million in foreign direct investment, delivered immigration benefits to more than 250 families, and created over 2,500 jobs in healthcare, education, and hospitality across Arizona and Washington, D.C.
NewGen Advisory (newgenadv.com) is a full-service commercial real estate brokerage specializing in hospitality assets.
Prior to joining NewGen, Michael built over 20 years of experience in accounting, tax, and operations management serving small to mid-sized businesses. He holds active CPA licenses in both New York and Arizona. His career spans public accounting — including a role as Audit Manager at PricewaterhouseCoopers — as well as private accounting and business ownership, giving him a broad, hands-on command of accounting and management functions. That dual perspective allows him to bring both tax strategy and business strategy to bear when evaluating financial decisions. He is a member of the American Institute of Certified Public Accountants (AICPA) and the Arizona Society of Certified Public Accountants (ASCPA).
A proud Italian-American, Michael lives in Scottsdale with his wife, Patty, and their three children, Alyssa, Anthony, and Joey. Outside of work, he coaches ice hockey and has a passion for cooking Italian food.
15+ years
Kyle is a co-founder, Principal, and Chief Executive Officer of NewGen Worldwide, LLC and its subsidiaries Green Card Fund, LLC and NewGen Advisory, LLC — a diversified real estate investment firm focused on creative, flexible solutions. Beyond his broad responsibilities as CEO, Kyle’s primary focus is leading Green Card Fund, developing and implementing capital solutions domestically and internationally, and identifying attractive investment opportunities.
Green Card Fund (greencardfund.com) is a USCIS-recognized EB-5 Regional Center authorized to raise foreign capital for domestic development projects. EB-5 investors fund community-need projects and receive an immigration benefit in exchange for job creation. To date, GCF has facilitated over $125 million in foreign direct investment, delivered immigration benefits to more than 250 families, and created over 2,500 jobs in healthcare, education, and hospitality across Arizona and Washington, D.C.
NewGen Advisory (newgenadv.com) is a full-service commercial real estate brokerage specializing in hospitality assets — a natural evolution of NewGen Worldwide’s business model, built on business partners Girish Patel and Dan Rama’s lifetime experience in the industry. Kyle’s financial acumen and creative approach to structuring deals help NewGen Advisory clients identify and secure profitable opportunities.
Kyle earned a B.A. in Interdisciplinary Studies from Arizona State University with a focus in Business and Urban Planning. He has long been involved with the Greater Phoenix Economic Council’s (GPEC) International Leadership Council, and in 2016 was elected to the Board of Directors of Invest in the USA (IIUSA), the national EB-5 trade association, where he actively contributes to legislative reform efforts and the permanent reauthorization of the EB-5 program.
Kyle splits his time between company offices in Phoenix, AZ and Washington, D.C. Outside of work, he is an avid reader, global traveler, and snowboarder — and after logging over a million miles as a passenger, he has recently taken to the cockpit, learning to fly himself.
40+ years
Girish Patel is a co-founder and Principal of NewGen Worldwide, LLC and its subsidiaries Green Card Fund, LLC and NewGen Advisory, LLC — a diversified real estate investment and capital solutions firm focused on creative, flexible solutions across hospitality and healthcare. Among his core responsibilities are leading strategic initiatives, overseeing financial management, and driving real estate investment acquisitions.
Green Card Fund (greencardfund.com) is a USCIS-recognized EB-5 Regional Center authorized to raise foreign capital for domestic development projects. EB-5 investors fund community-need projects and receive an immigration benefit in exchange for job creation. To date, GCF has facilitated over $125 million in foreign direct investment, delivered immigration benefits to more than 250 families, and created over 2,500 jobs in healthcare, education, and hospitality across Arizona and Washington, D.C.
NewGen Advisory (newgenadv.com) is a full-service commercial real estate brokerage specializing in hospitality assets — a natural evolution of NewGen Worldwide’s business model, grounded in Girish’s and business partner Dan Rama’s lifetime experience in the industry. Having grown up in his family’s hotel business as an immigrant, Girish developed a bottom-up understanding of hospitality — mastering operations before becoming an investor, lender, and consultant. That ground-level perspective, tested across multiple economic cycles, underpins his 20+ years as a successful business owner and brings a distinctive depth of insight to NGA’s clients and investors.
Committed to continuous learning and giving back, Girish established the RC Patel Memorial Scholarship for students pursuing careers in real estate investment. He also serves on the Board of Directors of Global Ties Arizona, an organization that strengthens international relationships by making exchange programs more impactful.
40+ years
Dan is a co-founder and Principal of NewGen Worldwide, LLC and its subsidiaries Green Card Fund, LLC and NewGen Advisory, LLC — a diversified real estate investment and capital solutions firm focused on creative, flexible solutions. His primary role is leading NewGen Advisory and serving as its Designated Broker in Arizona.
Green Card Fund (greencardfund.com) is a USCIS-recognized EB-5 Regional Center authorized to raise foreign capital for domestic development projects. EB-5 investors fund community-need projects and receive an immigration benefit in exchange for job creation. To date, GCF has facilitated over $125 million in foreign direct investment, delivered immigration benefits to more than 250 families, and created over 2,500 jobs in healthcare, education, and hospitality across Arizona and Washington, D.C.
NewGen Advisory (newgenadv.com) is a full-service commercial real estate brokerage specializing in hospitality assets — a natural evolution of NewGen Worldwide’s business model, built on Dan’s and business partner Girish Patel’s lifetime experience in the industry. Throughout his career, Dan has been involved in the disposition of over $600 million in hospitality assets, advising clients on acquisitions, mergers, and divestitures across the United States.
Dan began his career as a hotel operator and owner in 1994 following his studies at the University of Arizona, going on to build a portfolio as a franchisee of Red Brick Pizza, Holiday Inn, Ramada Inn, and Comfort Suites. He holds General Manager Certifications from Holiday Inn, Motel 6, and Days Inn, and is a Certified Hotel Owner (CHO) with a Certification for Hotel Industry Analytics (CHIA).
Beyond his company responsibilities, Dan is an active industry voice. He serves as an Ambassador with the Asian American Hotel Owners Association (AAHOA) — the largest hospitality owners association in the U.S. — and previously served as its Southwest Regional Director. He also sits on the Board of Directors of the Arizona Lodging and Tourism Association (AZLTA).
Dan lives in Gilbert, AZ with his wife, Chetna, their son Suraj, and their daughter Sonya. Outside of work, he enjoys golf and cheering on the Denver Broncos.
40+ years
Suraj is the Chief Legal Officer of NewGen Worldwide, LLC and a member of its senior leadership team, where he contributes to the operational management and strategic planning of the company and its subsidiaries — including Green Card Fund and NewGen Advisory. NewGen Worldwide is a diversified firm engaged in real estate investments, creative capital solutions, and advisory services for the entrepreneurial investor.
Suraj first served as outside counsel for Green Card Fund and NewGen Worldwide from 2008 to 2014 before joining the organization as Chief Legal Officer. In this role, he leads the company’s legal, regulatory, and corporate governance functions, with responsibility spanning real estate, risk management, contractual relations, and investment strategies. He also oversees the business administration of NewGen Advisory, a full-service commercial real estate brokerage specializing in hospitality assets.
Prior to joining NewGen, Suraj was Managing Partner of Bhakta & Associates, PLLC, a full-service business law firm where he represented a broad range of clients across acquisitions and sales, corporate structuring, contracts, franchise law, development and construction, and equity and debt financing.
A native of Ohio, Suraj graduated from The Ohio State University in 1999 with a B.S. in Business Administration and earned his J.D. from Case Western Reserve University in 2002. He resides in Peoria, AZ with his wife, Neena, and their two sons, Shiv and Soham.
