Hospitality Case Studies

Real transactions. Real outcomes. The ones worth telling.

At NewGen, every hotel transaction tells a story. Sometimes it’s a straightforward investment sale. Other times, the highest value comes from reimagining what a property can become. Our experience spans traditional hotel investment sales, large-scale portfolio transactions, and adaptive reuse projects that transform hospitality assets into housing, mixed-use developments, and community-serving facilities.

These hospitality case studies highlight how our team approaches complex transactions—combining industry relationships, creative problem solving, and disciplined execution to deliver results for owners, investors, and communities.

Featured Case

Featured

One Portfolio. Five Strategies. Five Successful Outcomes.

NewGen Advisory was engaged by the owner of one of the largest extended-stay portfolios in the Midwest to execute the sale of a complex five-property portfolio of legacy Gen 1 Residence Inns that had been rebranded as Hawthorn Suites. Each asset had been significantly impacted by COVID, required substantial capital investment, and presented a different highest-and-best-use scenario based on its location and market dynamics. Ownership sought a full exit at a time when demand was emerging for the acquisition and repositioning of extended-stay assets. NewGen positioned itself as the ideal partner to navigate the complexities of rezoning, brand repositioning, and a fragmented buyer landscape. The assignment required a deep understanding of conversion opportunities, extended-stay demand drivers, and the evolving hospitality market in the post-pandemic environment.