Hospitality Case Studies

Real transactions. Real outcomes. The ones worth telling.

At NewGen, every hotel transaction tells a story. Sometimes it’s a straightforward investment sale. Other times, the highest value comes from reimagining what a property can become. Our experience spans traditional hotel investment sales, large-scale portfolio transactions, and adaptive reuse projects that transform hospitality assets into housing, mixed-use developments, and community-serving facilities.

These hospitality case studies highlight how our team approaches complex transactions—combining industry relationships, creative problem solving, and disciplined execution to deliver results for owners, investors, and communities.

Featured Case

Featured

Sold Once. Sold Twice. Sold Again. - A Demonstration of Trust, Consistency, and Transformation

Some properties are sold once. This one has been sold three times — and NewGen Advisory has been at the table every time. The story of 9880 N. Scottsdale Road is not just a story about a building. It’s a story about what happens when buyers and sellers consistently trust the same advisor to understand an asset’s evolving value, find the right buyer for what it is today, and position it for what it could become next. The property was originally constructed in 1996 as a Homewood Suites by Hilton — one of the hospitality industry’s original extended-stay concepts — ideally positioned on one of North Scottsdale’s most trafficked corridors. It was built for guests who needed more than a room: full kitchens, generous suite footprints, and the infrastructure of home, delivered in a hotel format. That extended-stay DNA would prove remarkably durable — and remarkably flexible — across every subsequent chapter of this property’s life. This property has 114 hotel keys (original Homewood Suites configuration) | Converted to 85 luxury apartments by Sterling Real Estate Partners | Currently operating as Metro Scottsdale Extended Stay