Distressed hotel assets require hospitality-specific underwriting — not a desktop appraisal. We deliver a defensible market value that accounts for brand, PIP, cap-ex, and current buyer expectations.
Whether you’re buying, selling, refinancing, repositioning, or simply planning your next move, NewGen provides comprehensive hotel advisory services, expertise, relationships, and market intelligence to help you maximize value at every stage of ownership.
Selling a hotel is about more than finding a buyer—it’s about creating competition, maximizing value, and positioning the asset correctly from day one.
Our team combines owner-level insight, investor-grade underwriting, and targeted buyer outreach to drive stronger outcomes and smoother transactions.
Single Asset
Portfolio
Distressed
PIP-Due
Note Sale
Asset review + situation analysis
Market Valuation + offering narrative
OM + targeted buyer outreach
Offer review + LOI + PSA
Diligence + closing
A senior advisor on every engagement. Free, investor-grade, delivered in 24–48 hours. No obligation to list.
Most buyers know what they’re looking for. The challenge is gaining access to the right opportunities before they reach the broader market.
Through our national network, proprietary relationships, and hospitality-focused market intelligence, we help buyers uncover opportunities, evaluate risk, and pursue acquisitions with confidence.
Quarterly market reports by region — Sun Belt, Mountain West, Midwest, Southeast. RevPAR, ADR, cap rate trends, and what we’re seeing in active deal flow.
Sun Belt
Mountain West
Midwest
Southeast
Owning a hotel comes with decisions that impact value long before a transaction occurs.
From franchise renewals and management company evaluations to capital planning and lender discussions, our team not only provides hotel advisory services, but we provide practical guidance rooted in real ownership experience. We are hotel owners ourselves. That perspective shapes every recommendation we make and every relationship we build.
01
Honest read on flag performance, franchise terms, conversion economics, and which management companies execute in your market.
02
Operational benchmarks across labor, F&B, OTA mix, and capex. What top-quartile properties actually do.
03
Pattern recognition from 200+ transactions. The mistakes we’ve seen and the moves that consistently work.
04
OM templates, PSA checklists, PIP scoping frameworks, expense benchmarks, and the underwriting models we use internally.
05
Pre-vetted introductions to lenders, attorneys, GCs, PIP consultants, management companies, tax advisors, and insurance brokers we use ourselves.
06
On-call advisor access for the questions that come up between transactions. 30-min calls, no clock running.
Our reputation has not been built on one-off transactions but on long-standing relationships throughout the hospitality industry. Whether you’re acquiring your first hotel or holding a multi-state portfolio, we understand the dreams, challenges, and pressures that come with ownership.
We’ve lived the journey ourselves — and we approach every conversation with the same care and commitment we’d expect as owners.
When a hotel loan goes into foreclosure or the borrower hands back the keys, lenders face a problem most brokers aren’t built to solve. Hotel assets don’t sit still – they require daily operations, brand compliance, staffing, and capital — and every month of carry erodes recovery.
We’ve been on both sides of these situations. That’s why lenders call us: not for a listing, but for a plan.
— NewGen Advisory
Distressed hotel assets require hospitality-specific underwriting — not a desktop appraisal. We deliver a defensible market value that accounts for brand, PIP, cap-ex, and current buyer expectations.
Our buyer pool is built from years of hospitality-only deal flow — owner-operators, value-add groups, and capital partners with a track record of closing in challenging situations.
Every day the bank holds the asset, costs accumulate. We move quickly — from engagement to active marketing — to reduce carrying costs and get the lender to the closing table.
We understand internal approvals, regulatory timelines, and reporting requirements. Consistent communication, transparent buyer vetting, and no surprises at close.
We work alongside receivers, special servicers, and bank asset managers — not against them. Our role is focused: sell the asset cleanly, at maximum recovery, as fast as possible.
Banks & Lenders
Special Services
Reveivers & Trustees
Free for owners considering a sale. Investor-grade analysis. No obligation, no pressure — just an honest picture of what your hotel is worth today. The intake form, sample reports, and full process detail live on the dedicated Market Valuations page.