Top-Tier Hotel Brands Move Down Market

In the last few weeks, the top-tier hotel brands Hyatt, Hilton, and Marriott have all announced new Midscale Extended-Stay sub-brands, reinforcing an emerging trend over the last several years where top-tier brands expand into more Midscale and Upper-Midscale brand offerings. These new product offerings appeal to guests and owners alike. Guests are responding to economic […]
Johanna Cuevas: Hotel Investment Basics 101

Johanna Cuevas had the opportunity to speak at the Latino Franchise Symposium on April 21st in Dallas, Texas. Her panel focused on discussing hotel ownership amongst the Latino community and how we can spread awareness to help Latinos get into ownership. johanna’s position on hotel investment basics – What is your story and what got […]
Do New Brand Hotels Affect Old Brand Hotels?

From premium economy hotel brand, Spark by Hilton to Accor’s stylishly curated Handwritten Collection, the past few months have seen a proliferation of new brand hotels in the U.S. These new hotel brands are causing a stir in the hospitality sector with many questioning whether the industry can equally sustain both new and old brand […]
Labor Challenges In The Hotel Industry

The hotel industry is currently facing a labor shortage and according to the U.S. Bureau of Labor Statistics, approximately 2 million hospitality posts remain vacant. However, in a study conducted by Joblist.com, 69% of respondents claimed nothing would change their minds about re-entering the hospitality industry. Ultimately, labor challenges in the hotel industry can be […]
How Hotel Brands Utilize AI To Their Advantage

Creating a memorable and satisfying guest experience is crucial for fostering customer loyalty in the hospitality industry. Fortunately, hoteliers today have access to a range of innovative tools to help them achieve this goal. Among these tools, artificial intelligence (AI) stands out as a powerful technology that is increasingly being utilized by multiple hotel brands […]
The Future of Hospitality: Innovations In The Hotel Industry

For the last decade, the emergence of new innovations and disruptions within the hotel industry are changing consumer preferences. In tandem, hoteliers have started adopting innovative solutions to ensure their businesses thrived. Innovations such as online booking platforms, mobile apps, virtual reality tours, and AI-powered customer service are transforming hotels’ operations. Unfortunately, these changes can […]
Are Hotel Guests Really Loyal To Loyalty Points?

Customer loyalty is one of the most important aspects of a successful business. For large brands, this is especially true as customers may choose to consistently only stay at one brand regardless of where their travels take them. On the flip side, a smaller, independent hotel may become a local favorite for visiting guests if […]
2023 Hotel Trends Hoteliers Should Adopt

The hotel industry has had some extraordinary changes in 2022 while recovering from the financial wreck of the 2020-2021 lockdowns. As we move forward, travelers are becoming more ready and willing to explore in the new year. Thus, global reliance on technology for services, communication, and bookings shot up exponentially. Hoteliers need to be aware […]
How Hoteliers Should Prepare for 2023

2022 brought a mix of successes and challenges for the hotel industry. Travelers were eager to return to exploring after COVID lockdowns, and global hotel occupancy reached 5% higher than 2019 levels over the summer. At the same time, hotels continued to struggle with effects of labor shortages. Many workers who were laid off during […]
What You Need To Know: Inflation In The Hotel Industry

Inflation is having a substantial impact on the hotel industry, particularly as it is related to the US hotel rate landscape. Prices of services and goods provided by hoteliers steadily continue to rise, including the cost of running hotels. Many hotel managers are hesitant to raise their current rate, fearing it might deter potential clients […]