Hotel Sales and Market Pressures: What the Latest Quarter Tells Us About the State of Hospitality
The U.S. hotel sector continues to send mixed signals. Roughly 1,000 hotels changed hands in Q3 2025, representing over 82,000 rooms sold, yet the underlying performance metrics reveal a market still wrestling with uneven demand and pricing pressures. Transaction activity remains strong, with independent and extended-stay properties leading the charge, but national RevPAR and occupancy […]
Hotel Investment Trends 2025: REIT Sales, STR Growth, & Market Shifts
The U.S. hotel industry has entered a pivotal year. Investor dissatisfaction is mounting, short-term rentals continue to chip away at specific market segments, and hotel transaction activity is beginning to stir after a prolonged lull. At the same time, performance varies dramatically by region, with some markets showing strength while others struggle under supply pressure. […]
Hotel Real Estate in Transition: Labor, Conversions, & Capital Markets in 2025
Hotel real estate continues to send mixed signals in 2025. While easing inflation and lower rates are fueling optimism across the broader REIT market, hotels remain stuck in transition. Investor sentiment has been cautious, as sector fundamentals like jobs and valuations have lagged peers. The thesis is clear: hotel REITs may be the last to […]
From Boom to Balance: Real Estate Normalizes in 2025
The past five years have been marked by unprecedented extremes in the U.S. economy and real estate markets. The pandemic era (2020–2022) brought massive stimulus, pent-up consumer demand, record job openings, ultra-low bankruptcies, and historically cheap financing. Real estate rode those waves—hotels boomed, labor shortages persisted, and CRE values surged on easy money. But by […]
Distorted Comps in Real Estate: When Low Sales Skew Values
In real estate, “comps” (short for comparables) are one of the most widely used tools to determine a property’s value. A comp is essentially a recent sale of a similar asset in a similar market, used as a benchmark. Real estate brokers, investors, lenders, and appraisers rely heavily on comps because they provide a quick […]
Why Extended Stay is Surging as Traditional Development Slows
The U.S. hotel industry stands at a crossroads. On one hand, operators like Choice Hotels are posting strong financial performance, with Q2 EBITDA beating expectations. On the other hand, their 2025 outlook remains muted, projecting revenue per available room (RevPAR) growth between -3% and 0%. For hotel investors and hotel brokers, that guidance is a […]
Hotels at the Crossroads: Navigating the 2025 Inflection Point
After a robust post-pandemic rebound, the hotel industry has hit an inflection point in 2025. Growth in key metrics is slowing or reversing, macroeconomic clouds are gathering, and investors and hotel brokers are recalibrating strategies—marking a pivotal moment between continued recovery and a potential downturn. Introduction: The Market Turns The U.S. hotel sector has entered […]
Margins Thin, Lenders Picky – How Hotel Owners Can Navigate Late 2025
“It’s the third time this year your lender has ‘updated’ their DSCR requirement – and the new number turns your refinance from green light to yellow.” That scenario feels all too familiar for many hotel owners heading into the back half of 2025. Demand is steady enough, but profits are being squeezed, and lenders are […]
3 Keys to a Successful Hotel Conversion in Today’s Market
As new hotel construction slows to its lowest pace since 2016, hotel conversion projects have emerged as one of the most practical, cost-effective paths to growth for owners and investors. Major brands like Hilton and Wyndham are actively courting conversions—especially in secondary and tertiary markets—making this a pivotal moment to act. Whether you’re repositioning an […]
Last-Minute Bookings & Price Wars: How Traveler Behavior Is Reshaping Hotels in 2025
As we move deeper into 2025, a dramatic shift in traveler behavior is transforming the hospitality landscape. Predictable booking patterns and brand loyalty are giving way to a new normal of spontaneity, price sensitivity, and a strong demand for flexibility. These trends are prompting hoteliers to rethink their approach to pricing, marketing, operations, and guest […]