Five Ways to Creatively (and Inexpensively) Market Your Hotel through COVID-19

Given the state of hospitality today, hoteliers need to think very creatively to capture new business. Four out of ten hospitality workers are still not working. According to a recent AHLA article, more than half open hotel rooms were empty across the country as of August 1st, 2020. This is in addition to the thousands […]
Younger Demographic Less Fearful of Travel and Hotel Stays

At the beginning of August, consumer confidence fell to its lowest level in six years amidst summer coronavirus surges. The Conference Board Consumer Confidence Index declined to 91.7 in July and then decreased to 84.8 in August. The Present Situation Index, which measures consumers’ assessment of the current state of labor and business, decreased significantly […]
How AI is Changing the Way Front Desk and Reservation Agents Work

Although we’ve relied on hotels and other means of lodging for centuries, that doesn’t mean this sector has no need to innovate. On the contrary, both boutique and chain hotels alike need to keep up with the times if they want to continue to attract guests. In other words, hotels have to find ways to […]
Asset Managers Mostly Concerned with Rising Labor Costs

Hotels are finding it hard to control salaries, with higher pay, wages, as well as benefits taking a chunk out of the company’s revenue. As increased labor costs make reports for growth and profit a bit gloomy, investors may find this to be the best time to start scouting around for a hotel property for […]
Guest Ratings Hold More Weight Than Brand Value

Buying a hotel can be a brilliant investment move. However, finding the right hotels for sale can present quite a challenge. One of the many factors you’ll need to take note of are the guest ratings of the property. Guest Ratings Over Brand Studies show that consumers are putting more weight in guest ratings and […]