Renovate, Reposition, or Sell? A Framework Every Hotel Owner Should Consider

NEWGEN ADVISORY | Highest & Best Use Renovate, Reposition, or Sell? A Framework Every Hotel Owner Should Consider July 22, 2026 By NewGen Advisory Every hotel eventually reaches a point where ownership must decide what comes next. A Property Improvement Plan arrives, deferred maintenance accumulates, debt matures, market conditions shift, or ownership goals evolve. At that […]
Understanding Hotel Conversions in Today’s Market

NEWGEN ADVISORY | Highest & Best Use Understanding Hotel Conversions in Today’s Market July 22, 2026 By NewGen Advisory For many hotel owners, value has traditionally been created through renovation, operational improvements, and stronger revenue performance. While those fundamentals remain important, today’s market has introduced another strategic question: is the property’s highest value found as a […]
Adaptive Reuse: Looking Beyond Hospitality to Unlock Hidden Value

NEWGEN ADVISORY | Highest & Best Use Adaptive Reuse: LookingBeyond Hospitality to Unlock Hidden Value July 22, 2026 By NewGen Advisory Adaptive reuse has become one of the hospitality industry’s most compelling value-creation strategies. While many people use the terms ‘conversion’ and ‘adaptive reuse’ interchangeably, they represent different approaches. A conversion changes the use of a […]