Renovate, Reposition, or Sell? A Framework Every Hotel Owner Should Consider

NEWGEN ADVISORY | Highest & Best Use Renovate, Reposition, or Sell? A Framework Every Hotel Owner Should Consider July 22, 2026 By NewGen Advisory Every hotel eventually reaches a point where ownership must decide what comes next. A Property Improvement Plan arrives, deferred maintenance accumulates, debt matures, market conditions shift, or ownership goals evolve. At that […]
Understanding Hotel Conversions in Today’s Market

NEWGEN ADVISORY | Highest & Best Use Understanding Hotel Conversions in Today’s Market July 22, 2026 By NewGen Advisory For many hotel owners, value has traditionally been created through renovation, operational improvements, and stronger revenue performance. While those fundamentals remain important, today’s market has introduced another strategic question: is the property’s highest value found as a […]
Adaptive Reuse: Looking Beyond Hospitality to Unlock Hidden Value

NEWGEN ADVISORY | Highest & Best Use Adaptive Reuse: LookingBeyond Hospitality to Unlock Hidden Value July 22, 2026 By NewGen Advisory Adaptive reuse has become one of the hospitality industry’s most compelling value-creation strategies. While many people use the terms ‘conversion’ and ‘adaptive reuse’ interchangeably, they represent different approaches. A conversion changes the use of a […]
Park Inn Hotel Sale Demonstrates the Power of Adaptive Reuse

NEWGEN ADVISORY | Successful Closing Park Inn Hotel Begins a New Chapter Through Strategic Adaptive Reuse West Middlesex, PA | June 24, 2026 By NewGen Advisory NewGen Advisory is pleased to announce the successful sale of the Park Inn, a 153-room full-service hotel situated on approximately 9.3 acres in West Middlesex, Pennsylvania. The property has been […]
The Marlin Hotel Finds Its Next Chapter

NEWGEN ADVISORY | Successful Closing Art Deco, Cultural Legacy, and a Clean Close: The Marlin Hotel Sells Miami Beach, FL | June 25, 2026 By NewGen Advisory Some hotel transactions represent a change in ownership | Others represent the passing of a legacy. The recent sale of The Marlin Hotel, located at 1200 Collins Avenue in the […]
5 Hotel Investment Truths Heading Into NYU

NEWGEN ADVISORY | HOSPITALITY INVESTMENT INTELLIGENCE 5 Hotel Investment Truths Heading Into NYU June 2026 | NYU International Hospitality Industry Investment Conference By Suraj Bhakta and Amiti Bhow, NewGen Advisory The hotel investment market has re-entered a phase where pricing alone no longer clears deals. While capital remains active and liquidity is available, the gap […]
Can Hotels Capitalize on Event-Driven Demand as Supply Growth Falters?

The latest hotel supply trends reveal a market shaped by strong event-driven demand and moderating construction activity. Valentine’s Day, the Super Bowl, Mardi Gras, and NBA All-Star Weekend delivered significant performance gains. At the same time, rooms under construction continue to decline, signaling a more restrained supply pipeline. These hotel supply trends, combined with slower […]
Event-Driven Surges, Chain Scale Divergence, and Core Stability: What February’s Hotel Data Reveals

The first full week of February delivered a meaningful shift in U.S. hotel performance trends. After several weeks of uneven results, national RevPAR growth accelerated, supported by strong weekday pricing, convention-driven demand, and major event activity. At the same time, the data reinforced longer-term structural themes, shaping the hospitality cycle in 2026 — including widening […]
Storms, Supply, and Shifting Expectations: Where Hospitality Stands in Early 2026

The hospitality industry entered 2026 navigating weather volatility, uneven market performance, supply expansion, and shifting economic signals. January 2026 hotel performance data underscores how sensitive the U.S. hotel market remains to disruption—while also revealing signs of stabilization beneath the surface. From Winter Storm Fern’s nationwide impact to extended stay pipeline concentration and moderating economic indicators, […]
Winter Disruptions & Weekday Strength: What January Hotel Performance Really Says About Demand

January hotel performance is rarely smooth, but the week of January 18–24 delivered a sharper test than expected. While the MLK holiday historically brings softer results, this year’s performance was further complicated by widespread winter disruptions that weighed heavily on weekend travel. At first glance, the numbers appear discouraging. A deeper look reveals a more […]